DAPP: from packaging to digital, with QR Code and Augmented Reality it’s another level of engagement!
DAPP is the consumer engagement platform that allows packaging to go digital and strengthens the connection between the brand and its consumers. By implementing QR Codes and Augmented Reality on packaging, users interact with the product in a unique and fun way, and companies can actually learn more about their consumption habits and optimise their strategies. This is just the beginning of a new world of opportunities!
Instant wins
Contests
Games
Multimedia Contents
Augmented Reality
Sharing
Customised experience
Engagement
Data Analytics
Real consumption data
Consumer knowledge
Engagement
Loyalty
Creation of a community
Brand awareness
Sharing multimedia content
User-generated content
Geolocation
Discover our projects
Web Marketing Festival
La birra artigianale lancia una sfida e coinvolge i propri utenti con DAPP: ogni tappo è un gettone virtuale per giocare online e vincere premi.
Biografilm
The international film festival Biografilm goes digital with DAPP: branded touchpoints, 3D content in augmented reality, special promotions and much more.
Good Beer
Craft beer launches a challenge and engages its users with DAPP: each cap is a virtual token that you can use to play online and win prizes.
Warriors
The game becomes interactive with augmented reality: and Warriors have won also off the field with DAPP!
Pelliconi
A cap configurator for out-of-the-ordinary customization: with DAPP, Pelliconi customers experienced the purchasing in a unique and innovative way!
DAPP: the digital solution provided by packaging experts
DAPP is a spin-off of Pelliconi – the world’s leading group in the production of caps – from which it has acquired extensive expertise in the field of packaging with a special focus on innovation.
This is why DAPP has the innovative freshness of a start-up company and the strength and reliability of a group with 80 years of experience.