DAPP: from packaging to digital, with QR Code and Augmented Reality it’s another level of engagement!
DAPP is the consumer engagement platform that allows packaging to go digital and strengthens the connection between the brand and its consumers. By implementing QR Codes and Augmented Reality on packaging, users interact with the product in a unique and fun way, and companies can actually learn more about their consumption habits and optimise their strategies. This is just the beginning of a new world of opportunities!
Real consumption data
Creation of a community
Sharing multimedia content
Discover our projects
The international film festival Biografilm goes digital with DAPP: branded touchpoints, 3D content in augmented reality, special promotions and much more.
Craft beer launches a challenge and engages its users with DAPP: each cap is a virtual token that you can use to play online and win prizes.
The game becomes interactive with augmented reality: and Warriors have won also off the field with DAPP!
A cap configurator for out-of-the-ordinary customization: with DAPP, Pelliconi customers experienced the purchasing in a unique and innovative way!